How To Start A Business

There are a number of ways to start a business, and a significant part depends on what kind of business you're interested in.

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For example, you might choose to start an online business. Or you might be more keen on a "real world" or offline business. And yet a few of you might even gravitate to a combination of online and offline businesses.

In the case of an online business, a lot of people believe that it is so easy to start one. Afterall the start up capital is significantly lower than starting a "regular" business. And it is precisely that low entry cost that has allowed hundreds or even thousands of online competitors to sprout all over the internet.

Here are the basic things you will need for your online business:

  • Domain Name

  • Webhosting

  • Website

  • Unique Content (text, images, audio, video)

  • Multi-format Information Delivery System

You will need to deliver information in different forms through different channels. This means people will consume your information via their computers when they surf to the web or when they check their email inbox, by reading a printout, via their MP3 players, or even through their DVD players.

But let's not get too ahead of ourselves. A basic web site (text/images) is all you need to start. If you can harness the power of your words, you will be able to market your products and services. It is also your written word that will attract visitors to your site.

Resist the temptation to publish a five- or fifteen-page site, sit back, and then throw up your hands and wonder why no one is visiting your site. You'll need to invest time and money developing content which your target market wants.

There are many other things you will need to do to make your online business grow. Instead of distracting yourself with all of those, please focus first on publishing content. If you don't know what to write about, then you can make use of Keyword Research Tools that help you pinpoint what people want in the first place.

If you don't exactly enjoy writing, though, you can outsource article development. This can be quite tricky, however, as the ones who really write well online are already quite busy handling other writing projects.

I hope the dreaded "W" word hasn't sent you scampering away from the slightest notion of starting a business online.

But if you're interested in a traditional, non-internet business, check out these tips from a franchise believer who answers the question: How to Start a Business?

[ First posted on 01/03/2008 by Manuel Viloria ]

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