Getting Those Pioneer Print Ads

First of all, does anybody know which ad agency is responsible for those Pioneer print ads which appeared in the Philippine Star, January 14, 2005, Young Star section, pages F-1 to F-4? Ang galing! Sing-galing ng Pilipino.

[an error occurred while processing this directive]

In this day of doom and gloom, those ads were like a whiff of fresh air. If you didn't see them, try and look for a back issue of the Star and check out what I mean.

The ads (4 separate ones) feature Ateneo basketball players, a chef named Ronnie Macuja, the Loboc Children's Choir, and Dr. Josette Biyo (worldwide winner, 2002 excellence in teaching award). As you can probably guess, the ads focus on outstanding and/or world-class Filipinos, highlighting their achievements and positive qualities. The copies of the ads are well-written and highlight values like commitment, passion, discipline, and focus. My favorites are the ones of the Loboc Children's Choir (gulp, no sweets and soda?) and of Dr. Biyo (about not having a mansion to her name but a planet will do).

Am not in the market for the company's services but I take my hats off to them for their ads. They just highlight what we have known (but seem to forget from time to time) about the Pinoy all along -- that we are creative, talented, and we have what it takes to succeed. Now, we should all get that.

[By Angelica Viloria | Wednesday, January 19, 2005] [an error occurred while processing this directive]


Show This To Your Mom Today

Copyright © 2001-2012 by Angelica Bautista Viloria. All Rights Reserved.


  Previous entry: "Resign? Impeach? Revolt? No Way!"
  Next entry: "Children's Book Review: Blue Skidoos to the Planets by Angela C. Santomero"




Angel Viloria photo
"We Host at H4P because
H4P is affordable, reliable,
and customer-friendly!"
-- Angelica Viloria


  Viloria.com
  About Angelica Viloria
  Angelhouser
  Archives
  Secondthoughts
  Contact Us
  RSS Feed


  AngelicaViloria.com
  AtYourWord.org
  TubBu.com