Ignore Blogs At Your Own Risk
If you think someone complaining about your product or service on their blog is worth ignoring, think again.[an error occurred while processing this directive]
It's easy to think that complaints posted online on some obscure blog or web site won't be read by the masses; that they won't be seen by the actual consumers of your product. Therefore, why spend time addressing those issues, right?
While it's true that a lot of people don't read blogs or even have access to the internet, have you ever wondered what would happen if a blog reader takes the time to talk about or send e-mail to their friends or relatives about something they read online? What if a fairly popular blogger features that "obscure" blog entry?
Word of mouth can spread around pretty quickly. Word of email goes around even faster. How long until that simple blog entry zips from person to person via SMS text?
Also, what do you think will happen to the message as it gets passed along?
In Memo To Dell - Jeff Jarvis Does Matter, you'll read about how a blog entry cost Dell at least two computer sales.
Ignore this new kind of consumer communication network at your own peril. If your Public Relations group is not yet taking stock of the growing need for "Blog Relations" (BR), it's time to get cracking.
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