Email and Branding

I received an interesting question about email and branding. Why am I using a GMail address?

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Afterall, I already have the domain name, so won't it make better sense to use accountname @ instead of the generic address?

Yes, for branding purposes, an email account ending with @yourowndomain is much better than yourowndomain, but if you display such an email address in your web site, you will easily attract a lot of spam.

But won't a GMail address also attract a lot of spam? Yes, it will, although GMail has a much better spam filtering system than

So that's why I display the GMail address... out here on the web.

In print media, however, I would use username @ (for branding purposes, but without the risk of automated spam).

[ First posted on 11/15/2007 by Manuel Viloria ]

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