Where Are The Podcast Listeners?
Here are the results of an experiment on how people consume a podcast.
1. Via an RSS Feed (traditional podcast)
Here are the results for the six days following the upload of a podcast episode:
Via an RSS feed - 257 downloads
Via the RSS feed - 71% of the file, on average, was downloaded
In other words, given the 8 minutes and 28 seconds show, the people listened to or downloaded an average of:
Via the RSS feed - 6 minutes and 3 seconds
We cannot see from the data how long people who downloaded the mp3 files via the RSS feed actually spent listening to the show.
We can see from the above data, though, that people who download podcasts do not hop from site to site; they subscribe to the various podcasts. In the end, it helps to make your podcast available in various formats, so that you can capture more listeners.
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