Podcasts: How Many Listeners?

People are debating on how many people actually listen to podcasts.

Someone claims that the Forrester Research is wrong, and that many people actually listen to podcasts.

Others counter that just because an mp3 file is downloaded, it isn't actually being listened to.

Fortunately, there is a way to test this. Perhaps podcasters can make 3 versions of each podcast episode:

1. MP3 link that appears in the RSS feed (enclosure custom field in your WordPress entry).
2. MP3 link that appears in the post, but not in the enclosure field.
3. Streaming audio flash player.

In number three, we can fairly assume that those who click on the flash player are actually listening to the podcast. You can compare the number of clicks versus the data transferred to see if, on the average, people use the flash player to listen to your entire episode, or just the first minute.

You can also check the unique IP addresses, especially if your streamed audio file is stored in another server.

The Viloria.com Pinoy Podcast, for example, has about 130 rss feed subscribers. The streamed mp3 episodes, however, have been played an average of 750 times over a three month period.

Assuming each person played the streamed version thrice, that's an average of 250 unique listeners per episode, although they all don't listen to it during the same month.

It would be great if podcasters would carefully track their downloads (via rss feed, direct download link, or via a streaming audio flash player).

[ First posted on 04/08/2006 by Manuel Viloria ]



Do you LIKE this page? Please let us know, and we will publish more of the content that YOU want. Salamat po!


"Yes, I Want To Grow My Financial Life & Get The 11 TrulyRichClub Blessings!"

To Grab This Offer, Click Option Below:

Truly Rich Club Philippine Residents Click Here

Truly Rich Club International Residents Click Here



Visit SupremeWealthAlliance.net ~ Kumita sa Internet, Kahit Super-BUSY Ka

Get In Touch With Manuel Today
Manuel@Viloria.net



  Previous Entry
  Next Entry




Secondthoughts @ Viloria.com
"Invest in yourself, before
others will invest in you."
-- Manuel Viloria


Viloria.com
About Manuel Viloria
Secondthoughts
Archives
Angelhouser
Contact Us
Privacy Statement
RSS Feed


Google Reader


Copyright © 1996 - 2015 by Viloria.com All Rights Reserved.