Effective Online Video

If you want to make effective use of video online, keep it short.

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Jakob Nielsen says that talking head video is boring online, and that you should keep it under a minute long. Otherwise, your viewers will just get distracted by things outside the video, or by things in the video background.

Here's a site that makes effective use of video online:

It's effective because the process of how to tie a particular knot is broken down into several steps. Each step is a short (less than 5-second) video. And let's face it: showing how to tie a knot is better than lecturing on it, right? Just the same, you'll find instructions in text.

I wonder how this will affect vbloggers or videobloggers.... :-)

[ First posted on 12/16/2005 by Manuel Viloria ]

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