Autoresponders and Subscribers

Here's how to set-up an autoresponder to collect subscribers.

Before you begin, you need around five written articles. They don't have to be that long. Sometimes, even a three-paragraph "article" will do.

You will then deliver these written articles to interested people one article at a time, delivered a certain number of days apart.

Lots of people like to jump into getting an autoresponder immediately, only to find out that they're stuck because they don't have anything to send out. So please start by preparing your articles.

You can avail of autoresponder services like Aweber.com which allow you to feed these articles into modules. You can also set how many days apart you want each article sent (i.e., every 2 days).

Aweber also teaches you HTML code you can use to put a form on your web site. The form will usually ask the potential subscriber their name and email address.

When people subscribe to your autoresponder (because it will help them learn something useful), they just type in their name and address, click on the send button, and then wait for the email asking them to confirm the subscription. This is known as double opt-in, and this helps in cases where email addresses were mis-typed in the online form.

But that's just the HTML code. You will need to design a web page that catches the attention of your potential subscriber, and which clearly motivates your readers to actually subscribe to your autoresponder series.

People don't usually return to your web site. But if they're interested in your autoresponder, they can hear from you via email every so many days. Each email they receive not only gives them useful info, it also helps them remember you.
[ First posted on 03/18/2005 by Manuel Viloria ]

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