Corporate Internet Branding -- For Real?

The strongly-worded journal entry called Corporate Internet Branding -- For Real? no longer exists.

Internet-Based Corporate Branding: Measuring Performance
So you've decided to give internet-based corporate branding a try, and are considering getting the services of search engine optimization (SEO) companies. Now what? Measure their performance. See if you're able to meet your web site's objectives. Here's how...
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Search Engine Optimization -- How To Track?
Let's say you've decided to avail of search engine optimization (SEO) services where you're promised higher web site visibility in the search engines. But how do you track or measure success? Here's how...
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SEOs: What to know before hiring search engine optimizers
Google offers "a few tips that may help you distinguish between an SEO that will improve your site and one that will only improve your chances of being dropped from search engine results altogether."

Google Guidelines
Millions of searches are made at Google daily, and here are guidelines that will help get your web site ranked and included in Google's results, plus ways to protect your site from being removed from Google or any of Google's partner sites. Highly recommended MUST-READ that will help your internet-based corporate branding efforts.

[ First posted on 11/27/2002 by Manuel Viloria ]