Pay Per Click Alternatives
Want to drive traffic to your web site without having to wait too long?
Here are places online where you can get started with your Pay Per Click (PPC) campaign. While Google and Yahoo are the more popular ones, please consider checking out the others. For all you know, you'll be able to advertise using much lower bid prices.
Pay Per Click or PPC is a way of gaining traffic for your web site. Since it is called PPC, you only pay each time a person clicks on your ad. If they simply read your ad without clicking on it, then you don't pay. In the case of CPM, you pay each time your ad is shown every thousand times. Even if people don't click on your ad, as long as it is displayed you'll need to pay.
Marketers use PPC to quickly determine the demand for their products online. In addition, you can use the data to figure out which headlines or choice of words are enough to elicit a response from your potential customers. If your marketing budget allows it, consider investing in PPC to help you acquire important market data.
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