Pay Per Click Alternatives

Want to drive traffic to your web site without having to wait too long?

Here are places online where you can get started with your Pay Per Click (PPC) campaign. While Google and Yahoo are the more popular ones, please consider checking out the others. For all you know, you'll be able to advertise using much lower bid prices.

Google Adwords
http://adwords.google.com

Yahoo SearchMarketing
http://searchmarketing.yahoo.com

MSN Adcenter
https://adcenter.microsoft.com

7Search
http://7search.com

GoClick
http://www.goclick.com

Mamma
http://www.mammamediasolutions.com/advertisers/index.html

Miva
http://www.miva.com/us/content/advertiser/overview.asp

Enhance
http://www.enhance.com

Search 123
http://search123.com

SearchFeed
http://searchfeed.com

Adbrite
http://www.adbrite.com

ABCSearch
http://www.abcsearch.com

Looksmart
https://adcenter.looksmart.com

ePilot
http://www.epilot.com

Findology
http://home.findology.com/business/advertisers.html

Bidvertiser
http://www.bidvertiser.com

Clicksor
http://www.clicksor.com

Brainfox
http://www.brainfox.com

Pay Per Click or PPC is a way of gaining traffic for your web site. Since it is called PPC, you only pay each time a person clicks on your ad. If they simply read your ad without clicking on it, then you don't pay. In the case of CPM, you pay each time your ad is shown every thousand times. Even if people don't click on your ad, as long as it is displayed you'll need to pay.

Marketers use PPC to quickly determine the demand for their products online. In addition, you can use the data to figure out which headlines or choice of words are enough to elicit a response from your potential customers. If your marketing budget allows it, consider investing in PPC to help you acquire important market data.

[ First posted on 08/17/2007 by Manuel Viloria ]



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