Mobile Marketing

People are increasingly in constant touch with their cell phones, and one way of reaching them with your company's message is through mobile marketing.

Whether you run a restaurant, are a real estate professional, offer hair and tanning services, or even if you entertain people with music bands or radio programs, you can increase the visibility of your business by going where people hang out. And one of the favorite destinations of people is their cell phone screen.

Yes, people are quite intimate with their phones. And yes, it would be wrong to bother them by suddenly sending your marketing messages via SMS text. At, however, your customers are required to first sign up to receive your sms text messages.

You subscribe to a keyword or keywords, then when potential customers request for your keyword, that's the only time they'll get your message. That is reassuring because no one can accuse you of bothering them or of filling up their phones with unwanted marketing pitches.

Once customers request for your keyword, the system can then do any of the following:

1. Automatically send them a message of your choice.

2. Send them to a mobile web page, or to places where they can download ringtones, wallpapers or even videos via WAP.

3. Run a Poll or Survey (maximum of 4 choices per question).

4. Randomly choose a winner for Contests.

5. Forward their message to your customized application for further processing.

Let's face it: mobile marketing will continue to grow in the coming year. Afterall, you don't see people carrying newspapers, computers, or radios all the time right? Cell phones, on the other hand, are everywhere: in buses, trains, malls, churches, moviehouses, cars, restaurants, houses... Everywhere!

So test mobile marketing for your business, and experience the benefits of reaching your customers wherever they are.

[ First posted on 12/27/2006 by Manuel Viloria ]

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