Healthy Snack Food: Kettle Foods Potato Chips
The understated packaging caught my eye in the supermarket -- a healthy potato chip?
Kettle Foods (kettlefoods.com) sells potato chips with zero trans fat. I tried the "Honey and Dijon" and "Cheddar Beer" flavors, and discovered that they taste quite mature. My kids found them "okay."
Anyway, I visited one of their sites which is dedicated to fans of Kettle Foods, and tried their Find Your Flavor personality test. I admire their brand/marketing people for creating a test which matches different potato chip flavors with their customers' personalities.
Plus, they even give a copy/paste code so that more people with web sites can display the results of their tests. Here are some results of tests taken by people here at home:
They even put the some of the names of those who participated in an online "People's Choice Awards" on the packaging of their "Cheddar Beer" chips!
So, even if I personally find the flavors quite mature (who wants to eat chips by themselves, right?), I admire Kettle Foods for their online consumer marketing expertise.
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