Surfers Prefer Email To Websites

Email makes surfers emotional
"E-mail newsletters are the latest way to bond with customers and, if done correctly, they can work, a study has found."

Just be careful, though, because a poorly written email has a more damaging effect on the reader than a poorly-constructed web site.

Perhaps in the Philippines, the effects will be even more pronounced once you consider cellphone marketing, or getting in touch with your customers through SMS text.

Afterall, we're talking about personal space here: inbox and cellphone.
[ First posted on 03/17/2003 by Manuel Viloria ]